Houston (perhaps) rightly considers itself the home of the
oil industry, but the most famous legal case involves a company headquartered
in New Jersey. On this date the U.S. Supreme Court handed down its decision in
the case of Standard Oil of New Jersey v.
United States, 221 U.S. 1 (1911).
Standard Oil dominated the oil market in the United States
and its path to such a lofty place was not without controversy. Ida Tarbell’s
scathing investigation of the “Oil Trust” opened many people’s eyes to its
tactics and control of the market. It also brought interest from the federal
government and its antitrust powers embodied in the Sherman Antitrust Act. States had tried to reign in Standard Oil,
but had failed. New President Theodore Roosevelt felt he could do better, and
he succeeded.
At the time the case was brought the parties believed the
case to be one of the most important cases heard by the Supreme Court. US
Attorney General George W. Wickersham said of the case, “ never in the history
of this country have there been presented to any tribunal controversies in
which the issues were more momentous than those in the case against the
American Tobacco Company and in the case at bar.” It seemed the fate of
capitalism itself was being decided.
Standard Oil lost and its largest stockholder, John D.
Rockefeller, became richer than ever. The case is famous for breaking up
Standard Oil into a variety of regional oil companies (Amoco, Chevron, Exxon, and
Mobil to name the most famous) and giving Rockefeller stock in each. The case
spurred the creation of the Federal Trade Commission. Its legal legacy is the adoption of the “rule of reason” (unreasonable restraint of trade was actionable)
as a foundation for future antitrust actions and “helped to establish the rules
and character of market capitalism in modern America.” The case of Standard Oil of New Jersey vs. United States
remains a “powerful and enduring. . .symbol of big business and the extent of
its public accountability.”
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